Chris Shoolman

Chris Shoolman

Senior Art Director at Y&R ANZ (Freelance)
Melbourne, Australia

Summary

Chris is a conceptual thinker with over 13 years experience in the advertising industry. During this time he has had the opportunity to work as an art director, copywriter and creative director on some of the worlds biggest brands in Australia and throughout Asia.

During his time in advertising, Chris has had the opportunity to work on many diverse projects and clients. His career has seen him develop a condition for problem gamblers, helping them self identify, use repetition priming and social media to sell women’s clothing and convince thousands of people to colour in frames of a short film. He’s excited by what shape and form the advertising of tomorrow will take as ideas, technology and the changing media landscape all merge.

Chris’ work has been recognised at both local and international award shows including the Effies, New York Festivals, LIA, Spikes, Adfest, Facebook and Communication Arts amongst others. This year his work was also showcased at the Sundance Film Festival as part of their branded storytelling event.

In addition to Chris’ advertising work, he also launched his own company globalhotshops.com, tutors junior creatives through the AWARD School program and has written articles for Digiday and AdNews. When he’s not making ads he likes to snowboard and run, sometimes as far as 42.2kms.

Sector Experience

Positions

Senior Art Director (Freelance)
Y&R ANZ
January 2017 - Present (7 months)
Consulting Creative Director/Strategy Director
Hase Productions
January 2014 - Present (3 years 7 months)
Over the years I have been part of the Hase team consulting as the creative and strategy director on a number of jobs for many different clients such as Sensis, RMIT, AHRI and more.
Creative Director (Freelance)
Hong Kong, China
November 2016 - December 2016 (1 month)
Freelance Creative Director working on Hong Kong Tourism Board pitch. Winning the business for Grey Hong Kong for the next three years.
Creative Director
Melbourne, Australia
July 2015 - November 2016 (1 year 4 months)
Creative Director across all brands including Target, CUB, Mondelez, Cadbury, Oreo, Belvita, Peroni, Bulmers, Aesop.

Part of the Melbourne management team.
Freelance Senior Creative
Saatchi & Saatchi
Melbourne, Australia
April 2015 - June 2015 (2 months)
Saatchi & Saatchi
Working as an art director, copywriter and designer on traditional and digital campaigns for Bank of Melbourne
Senior Art Director/Copywriter
Melbourne, Australia
August 2013 - March 2015 (1 year 7 months)
Clients: Metro, Vic Health (winning pitch), Hard Yakka, KingGee, Bendigo Bank, Victorian Responsible Gambling Foundation, Art Series Hotels (winning pitch), Worksafe (winning pitch), Melbourne University (winning pitch).

*World's most awarded agency 2013
*Agency of the Year 2013 - D&AD, Spikes Asia, London International, Campaign Asia
Freelance Senior Art Director
Richmond, Australia
April 2013 - August 2013 (4 months)
Clients: Westpac Bank, Telstra, Treasury Wine Estates.
Creative Director
Creative Results
May 2012 - April 2013 (11 months)
Clients: Dulux, British Paints, Fontera, Dine
Senior Art Director
BWM
Melbourne, Australia
February 2011 - May 2012 (1 year 3 months)
Clients: Simplot, I&J, Edgell, Birds Eye & Leggos, John West, Kmart, Amcal and GE Money.
Art Director
Draftfcb
January 2007 - February 2011 (4 years 1 month)
Clients: Honda, Honda Singapore, Kraft, Oreo, Easy Mac, Angus & Robertson and Vitasoy
Art Director
South Melbourne, Australia
May 2005 - January 2007 (1 year 8 months)
Clients: adidas, Playstation, Nissan, Whiskas and Pedigree

Education

Bachelor of Communication - Advertising Grade Honours

RMIT, Melbourne
2002 - 2004 (2 years)

Applied Design - Graphic Design

Swinburne University of Technology, Hawthorn VIC 3122
2001 (1 year)

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