| Title | Makeba |
| Brief | The music video for “Makeba” brought together world renowned and local artists from various disciplines such as dance, fashion design as well as art and street art. This all converged in Johannesburg to pay homage to the culture and legacy of South African civil rights activist and singer Miriam Makeba, the subject of the song by Jain. The work of each artist was an integral part of the music video and its success helped launch this French multi-cultural artist on the global stage. |
| Agency | Sony Music Entertainment |
| Campaign | Makeba |
| Advertiser | Sony Music France |
| Brand | Sony Music France |
| Posted | November 2017 |
| Story | The music video for “Makeba” brought together world renowned and local artists from various disciplines such as dance, fashion design as well as art/street art. This all converged in Johannesburg to pay homage to the culture and legacy of South African civil rights activist and singer Miriam Makeba, the subject of the song by Jain. The work of each artist was an integral part of the music video and its success helped launch this French multi-cultural artist on the global stage. |
| Media Type | Web Film |
| Creative Director | Olivier Bassuet |
| Director | Greg & Lio |
| Agency Content Producer | Julie Lenoir |
| Post Production | FIX Studio |