Chaka Sobhani
president and international CCO at DDB
London, United Kingdom
TitleSetting Odds
Agency
Campaign The Betfair Exchange
Advertiser Paddy Power PLC
Brand Betfair
Date of First Broadcast/Publication 2019 / 8
Business Sector Online Gambling
Philosophy Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Media Type Television
Length
Client Partner
Account Director
Account Manager
Brand Director
Copywriter
Creative Director
Creative Director
Chief Creative Officer
Art Director
Agency Producer
Planner Director
Designer
Photographer
Director
Media Agency
Actor / Celebrity

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