|Title||Keeping Families Together|
|Agency||Leo Burnett London|
|Campaign||Keeping Families Together|
|Brand||Ronald McDonald House|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Philosophy||Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face.|
|Post Production||MPC LDN|
|Audio Post Production||750mph|
|Account Management||Alice Slade|
|Business Director||Sam Houlston|
|Account Director||Steph Bates|
|Account Manager||Imogen Malone|
|Agency TV Producer||Lou Pegg|
|Agency TV Producer||Helen Choonpicharn|
|Chief Creative Officer||Chaka Sobhani|
|Project Manager||Jamie Teale|
|Senior Social Media Manager||Rory O’Neill|
|Marketing Director Brand & Experience||Ben Fox|
|Marketing Manager||Chloe Bissell|
|Senior Brand Manager||Hollie Subhan|
|Campaign Assistant||Chansey White|
|Social Media Manager in Chief||William Bonaddio|
|Head of Campaigns and Communities||Louise Page|
|Creative Team||Mark Franklin|
|Creative Team||Rob Tenconi|
|Strategy Director||Max Keane|
|Strategic Planner||Joe Beveridge|
|Photographers Agency||Gary Moyes Photography|
|Media Agency||OMD UK|
|Media Planner||Grant Beckley|
|Activation Agency||The Marketing Store London|
|e-CRM Agency||Armadillo Marketing|
|PR Agency||The RED Consultancy|
|Production Company||Really Good Films|
|Editing Company||Cut and Run London|
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