| Title | Ball Pit |
| Agency | Leo Burnett |
| Campaign | McCafé |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2020 / 3 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Great tasting coffee, simple |
| Philosophy | Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’. |
| Media Type | Television |
| Length | |
| Production Company | Independent Films |
| Audio Post Production | 750mph |
| Post Production | MPC LDN |
| Chief Creative Officer | Chaka Sobhani |
| Managing Partner | Layla Potter |
| Business Director | Sam Houlston |
| Account Director | Jay Perry |
| Account Manager | Alice Pavey |
| Account Executive | Gabriella Kaas |
| Creative Director | Peter Heyes |
| Creative Director, Copywriter | Gareth Butters |
| Producer | Abbie McLean |
| Head of Marketing | Thomas O’Neill |
| Senior Brand Manager | Jodie White |
| Brand Manager | Alexandra Martin |
| Campaign Assistant | Kamelya Ozten |
| Art Director | Peter Heyes |
| Planner | Adriana Ferran |
| Media Agency | OMD UK |
| Business Director | Emma Carr |
| Communication Planner | Jessie Field |
| Director | Tony Barry |
| Audio Post Production | Sam Robson |
| Post Production | Grace Thorpe |
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