| Title | Banking Mornings of Poetry |
| Agency | Bruketa&Zinic&Grey |
| Campaign | Banking Mornings of Poetry |
| Advertiser | Addiko bank |
| Brand | Addiko bank |
| Posted | October 2016 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. |
| Media Type | Case Study |
| Length | |
| Creative Director | Sinisa Waldinger |
| Creative Director | Davor Bruketa |
| Art Director | Ivana Momcilovic |
| Art Director | Sonja Surbatovic |
| Art Director | Mia Maric |
| Copywriter | Mario Radosevic |
| Copywriter | Martina Tupek |
| Account Director | Ivanka Mabic |
| Strategic Planner | Ivan Tanic |
| Strategic Planner | Tea Silvia Vlahovic |
| Account Manager | Jelena Babic |
| Account Manager | Sandra Grkovic |
| Account Executive | Eliza Ragac |
| Account Executive | Adela Dulan |
| Digital Strategist | Jasna Manzoni |
| Digital Strategist | Marko Matejcic |
| Social Media Manager | Karla Andric |