Burger King - "World Literacy Month"

Code and Theory

Code and Theory New York, United States

8455

This ad is part of the ACT Responsible Collection

Brand: Burger King
Country: United States

Advertiser: Burger King

Title	World Literacy Month
Agency	Code and Theory
Campaign	World Literacy Month
Advertiser	Burger King
Brand	Burger King
Date of First Broadcast/Publication	2016 / 9
Business Sector	Restaurants & Fast Food
Story	September is World Literacy Month. According to the World Literacy Foundation, 1 out of 5 people in the world can’t read or write – 20% of the population globally. Help the BURGER KING McLAMORE (SM) Foundation make a difference at BKMcLamoreFoundation.org. About the BURGER KING McLAMORE (SM) FOUNDATION: The BURGER KING McLAMORE (SM) Foundation is a U.S.-based 501(c)(3) non-profit public charity, whose global effort is aimed at supporting the advancement of education around the world. Inspired by BURGER KING® co-founder James W. McLamore, its mission is to make a positive impact in our communities by building brighter futures through education and providing hardship assistance to members of the BURGER KING® family. The BURGER KING McLAMORE (SM) Foundation also partners with select charitable organizations worldwide that share its mission of advancing education. The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.
Philosophy	The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.
Media Type	Events
Length	80 seconds
Group Creative Director	Brad Dixon
Associate Creative Director	Mike Latshaw
Art Director	Daniel Nosonowitz
Junior Visual Designer	Riley Walker
Associate Strategy Director	Kelly Meyers
Executive Producer	Jeremy Fox
Associate Producer	Shaina Thomas
Production Company	BrehmLab
Director	Fred Brehm