| Title | My Perfect Bowl |
| Agency | Leo Burnett |
| Campaign | #MyPerfectBowl |
| Advertiser | Kellogg's |
| Brand | Kellogg's |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Breakfast Cereals |
| Story | The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, shift staff, early risers, farmers, night workers and drag queens. They are shown debating among themselves which is the most enjoyable bowl of Corn Flakes that one can eat throughout the day, from the routine-loving woman who has to have hers at precisely 7.50 every morning, to a woman who insists that evening is the perfect time. |
| Media Type | Television |
| Length | |
| Production Company | Annex Films |
| Sound Design Company | 750mph |
| Chief Creative Officer | Chaka Sobhani |
| Creative Director | Oliver Farrington |
| Creative Director | Neil Richardson |
| Creative Team | Loriley Sessions |
| Creative Team | Charlotte Prince |
| Creative Team | Gate Lambert |
| Creative Team | Dan Fryer |
| Account Director | Olivia Logue |
| Account Manager | Ruth Stasiak |
| Planning Director | Ian Hilton |
| Agency Producer | Jennifer Fewster |
| Director | Oscar Carriss |
| Producer | Hans Elias |
| Editor | James Smith-Rewse |
| Post Production | Louise Unwin |
| Director of Photography (DOP) | Dan Holland |
| Media Buy | Carat |
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