A track record of creatively solving difficult advertising and marketing problems.
Using a diverse set of marketing skills and disciplines the work covers TV, Web, Social Media, Print. Every medium. Traditional and Digital.
I’ve helped launch new brands to $140 million dollars in sales, revitalized old brands and won new business pitches.
The key for me is collaboration, understanding the client's business, focusing on the brand and consumer insights, and finding the best creative way to
motivate the target and make a sale. It’s an approach that has worked over and over and I never stop until I nail it.
Freelance projects range from small business to Fortune 500 companies and agencies.
Awards: One Show, Art Director's Club, Clios, Effies, Ad Club of NY, Mobius, Adweek Media Plan of the Year.
Published: Archive, Adweek, Ad Age, Creativity.
Clients/Brands: General MIlls: Cheerios, Progresso Soup, Yoplait, Go-Gurt, Pillsbury, Betty Crocker Fruit Snacks.
Procter & Gamble: Tide, Iams Pet Food, Old Spice, Folgers. Chase Bank, Volkswagen.