NEIL RAPHAN

NEIL RAPHAN

CREATIVE DIRECTOR/INTEGRATED ADVERTISING INSTRUCTOR at SCHOOL OF VISUAL ARTS, NY
NEW YORK, United States

About me

A track record of creatively solving difficult advertising and marketing problems.
Using a diverse set of marketing skills and disciplines the work covers TV, Web, Social Media, Print. Every medium. Traditional and Digital.
I’ve helped launch new brands to $140 million dollars in sales, revitalized old brands and won new business pitches.
The key for me is collaboration, understanding the client's business, focusing on the brand and consumer insights, and finding the best creative way to
motivate the target and make a sale. It’s an approach that has worked over and over and I never stop until I nail it.
Freelance projects range from small business to Fortune 500 companies and agencies.

www.neilraphan.com

Awards: One Show, Art Director's Club, Clios, Effies, Ad Club of NY, Mobius, Adweek Media Plan of the Year.
Published: Archive, Adweek, Ad Age, Creativity.
Clients/Brands: General MIlls: Cheerios, Progresso Soup, Yoplait, Go-Gurt, Pillsbury, Betty Crocker Fruit Snacks.
Procter & Gamble: Tide, Iams Pet Food, Old Spice, Folgers. Chase Bank, Volkswagen.

Positions

Advertising Instructor. SVA Continuing Education :Online Advertising Portfolio courses.
New York, United States
January 1991 - Present (31 years)
https://www.neilraphan.com/sva-online

This School of Visual Arts course is designed to help you create an advertising portfolio without having to commute every week to midtown New York.
This is a 10-week online course. In that time you'll learn the best ways to think creatively and conceptually, how to strengthen and execute your ideas, and how to prepare your work to be shown digitally for your portfolio. The goal? Getting a great job as an art director or copywriter.

Why take an Online Advertising Portfolio Class?
Is this an online copywriting course or an art direction course? Both. Before you write and before you have a visual you need an idea, a fresh concept. That is where this course lives and breathes. We focus on concept first so your ideas connect, stand out, and persuade. Good ideas will be guided into great ideas and campaigns. You will learn to write better and to art direct better.
While this is happening you are on your way to creating or enhancing your portfolio. Having a top-level creative portfolio is not only the best way to begin your art director or copywriter careers but also the best way for current art directors and copywriters to improve their careers.

This class is structured similarly to the successful methods of our in-classroom courses, where live discussion, interaction, and pushing concepts further is key. Ideas will be taken from concept to layout to execution. Digital, printed, social, outdoor, ambient, guerrilla and any other form of messaging or content that can enhance your creative idea will be explored.
SENIOR VICE PRESIDENT. CREATIVE DIRECTOR. SAATCHI & SAATCHI.
New York
United States
1996 - 2012 (16 years)

Education

BFA ADVERTISING

Trade Organizations

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