Title | Your name saves |
Agency | Leo Burnett Chicago |
Campaign | Names |
Advertiser | DonateLife America |
Brand | Donate Life |
Posted | June 2017 |
Business Sector | Blood/Organ Donation |
Tagline | One organ donor saves many lifes. |
Story | When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list. |
Media Type | Television & Cinema |
Length | |
Chief Creative Officer | Britt Nolan |
Executive Creative Director | Dave Loew |
Executive Creative Director | Jon Wyville |
Associate Creative Director | Doug Burnett |
Copywriter | Soham Chatterjee |
Copywriter | Kamil Kowalczyk |
Account Director | Megan Lally |
Account Executive | Kaley Meier |
Photographer | Jake Brusha |
Photographer | Jeff Sciortino |
Agency Producer | Greta Nitzke |
Agency Producer | Laurel Schwartz |
Advertising Manager | David Fleming |
Advertising Manager | Hilary Czarda |