Donate Life - "Your name saves"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

11500

Title	Your name saves
Agency	Leo Burnett Chicago
Campaign	Names
Advertiser	DonateLife America
Brand	Donate Life
Posted	June 2017
Business Sector	Blood/Organ Donation
Tagline	One organ donor saves many lifes.
Story	When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type	Television & Cinema
Length	92 seconds
Chief Creative Officer	Britt Nolan
Executive Creative Director	Dave Loew
Executive Creative Director	Jon Wyville
Associate Creative Director	Doug Burnett
Copywriter	Soham Chatterjee
Copywriter	Kamil Kowalczyk
Account Director	Megan Lally
Account Executive	Kaley Meier
Photographer	Jake Brusha
Photographer	Jeff Sciortino
Agency Producer	Greta Nitzke
Agency Producer	Laurel Schwartz
Advertising Manager	David Fleming
Advertising Manager	Hilary Czarda