| Title | READY |
| Agency | Critical Mass |
| Campaign | Travel Alberta - Ready |
| Advertiser | Travel Alberta |
| Brand | Travel Alberta |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Destinations (Countries & Places) |
| Story | A globally-launched tourism campaign that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message— ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe). |
| Media Type | Digital |
| Length | |
| More Information | www.travelalberta.com |
| Color | Alter Ego |
| Chief Creative Officer | Conor Brady |
| Account Director | Amy Dyson |
| Group Creative Director | Steve Rowcliffe |
| Creative Director | Christiaan Welzel |
| Group Strategy Director | Jared Folkmann |
| Strategy Director | Scott Sinclair |
| Art Director | Allison Gray |
| Art Director | Jordan Natyshen |
| Copywriter | Stefan Smith |
| Copywriter | Dominic Fabrig |
| Production (Agency) | Critical Mass Studio |
| Director | Scott Malo |
| Executive Producer | Alissa Hansen |
| Producer | Amanda Duke |
| Production Assistance | Sherpas Cinema |
| Assistant Director | Eric Crosland |
| Director of Photography (DOP) | Leo Hoorn |
| VR Director | Steve Henderson |
| Producer | Malcom Sangster |
| Photography Support | Jake Dyson |
| Line Producer | Roland Eksteins |
| Drone Pilot/AC | Clay Mitchell |
| Aerial director photography | Dave Mossop |
| Aerial director photography | Eric Crosland |
| Photography | Mike Seehagel |
| Editing Company | Saints Editorial |
| VFX | Fort York |
| Music & Sound Design | Six Degrees |