Nguyen Truong Thai Vu
Art Director at Dentsu One (Vietnam)
Ho Chi Minh City, Vietnam
TitleThe Emirates "Take Over" Luggage Wrap
Agency
Campaign The Emirates "Take Over" Luggage Wrap
Advertiser Emirates Airlines
Brand Emirates Airlines
Date of First Broadcast/Publication 2016 / 10
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy In the first nine months of 2015, there were 1,346 reported cases of luggage thefts at Tan Son Nhat International airport in Ho Chi Minh City. Airline passengers have been increasingly using the protection wrapping service to secure their valuables.The Case study titled The Emirates "Take Over" Luggage Wrap was done by Y&R Ho Chi Minh advertising agency for Emirates Airlines in Vietnam. It was released in Apr 2016. 
Media Type Case Study
Length
Art Director
Art Director
Art Director
Designer
Designer
Copywriter
Copywriter
Copywriter

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