Title | Animal Detecting Billboards |
Agency | Demner, Merlicek & Bergmann |
Campaign | Animal Detecting Billboards |
Advertiser | BMW |
Brand | BMW |
Posted | July 2016 |
Product | Night Vision System |
Business Sector | Automotive |
Story | These night vision billboards enabled drivers to see animals crossing the road ahead and slow down before the creatures became road kill – or caused a serious accident. The project promoted BMW’s night vision safety feature. |
Media Type | Digital Billboard/Poster |
Length | |
Director | Jürgen Hackl |
Art Director | Lukas Hueter |
Art Director | Sebastian Hofer |
Executive Creative Director | Dushan Drakalski |
Creative Director | Alistair Thompson |
Copywriter | Alistair Thompson |
Copywriter | Daniel Kovacs |
Copywriter | Michael Wyhnal |