| Title | Animal Detecting Billboards |
| Agency | Demner, Merlicek & Bergmann |
| Campaign | Animal Detecting Billboards |
| Advertiser | BMW |
| Brand | BMW |
| Posted | July 2016 |
| Product | Night Vision System |
| Business Sector | Automotive |
| Story | These night vision billboards enabled drivers to see animals crossing the road ahead and slow down before the creatures became road kill – or caused a serious accident. The project promoted BMW’s night vision safety feature. |
| Media Type | Digital Billboard/Poster |
| Length | |
| Director | Jürgen Hackl |
| Art Director | Lukas Hueter |
| Art Director | Sebastian Hofer |
| Executive Creative Director | Dushan Drakalski |
| Creative Director | Alistair Thompson |
| Copywriter | Alistair Thompson |
| Copywriter | Daniel Kovacs |
| Copywriter | Michael Wyhnal |