| Title | Anthem |
| Agency | Critical Mass |
| Campaign | What You Are Glad to Give? |
| Advertiser | The Clorox Company |
| Brand | GLAD |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Plastic Bags, Trash Bags |
| Story | The film opens on a young boy receiving a brand new jersey for his birthday which he curiously proceeds to throw away (into a Glad garbage bag). What follows is more seemingly bad behaviour as he spends his days and nights sneaking around and cleaning his house out of food, clothes and toys- all of which are stuffed into Glad trash bags and hauled off to his backyard hideaway. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Conor Brady |
| Production Company | Big Block |
| Director | Jonathan Zames |
| Chief Strategy Officer | Jared Folkmann |
| Creative Director | Christiaan Welzel |
| Account Manager | Jolene Dobson |
| Copywriter | Stefan Smith |
| Strategy Director | Scott King |
| Designer | Kathryn Whiteside |
| Designer | Nik Mihaylov |
| Producer | Yvonne Ortiz |
| Project Manager | Amanda Fung |
| Director of Photography (DOP) | Benjamin Kitchens |
| Producer | Brian Taravella |
| Editor | James Boger |
| Colorist | Brandon Chavez |
| Post Production | Tiffany Dickerson |
| Head of Production | Kay Rough |
| Director of Business Development | Caroline Gomez |