Alex Ramirez

Alex Ramirez

Consultant at Errece Comunica
San Salvador, El Salvador

About me

27 years of experience in developing and executing strategic communication plans for brands and services, from advertising agencies, government and as an independent professional.

I have implemented advertising investment and implemented institutional communication and public relations strategies, also providing comprehensive solutions to communication needs from different perspectives.

I have also developed research related to the perception of state social programs, developed initiatives to promote human development and productive reintegration from communications.


Errece Comunica
June 2016 - Present (2 years 6 months)
Communication and Visibility for the Program LAIF Contribution to Rural Roads in El Salvador
Brands :
Ministry of Public Works, European Union, Cooperation Agency of Spain, Habitat for Humanity
University teacher
Universidad Alberto Masferrer, El Salvador
January 2016 - Present (2 years 11 months)
Advertising, Advertising Campaigns,
Counseling for graduation jobs, Graduation jury
Experience Marketing Director
OyR McCann Worldgroup, El Salvador
September 2016 - July 2017 (10 months)
Proposals and execution of marketing experiences for brands, products and services, Branded Content Production
Audiovisual Production Director
OyR McCann Woldgroup, El Salvador
August 2013 - July 2017 (3 years 11 months)
Production and commercial direction film, tv, radio, photography

• Production of film, television, radio and photography, digital media
• Media monitoring on public road billboards.
• Supervision and production management of multimedia communication projects
• Digital media spots production
Freelance Service - Consultant
Belowtheline, Communication Agency
January 2004 - May 2016 (12 years 4 months)
Consultant for strategies of communication, social responsibility, production in film, video and audio for commercials, institutional videos production, professional photography, BTL, ATL. Organization and assembly of events, direction, supervision and production of communication materials, training and training recruitment of personnel.

Zeo Cuisine (Villa Maria, Angus, Tacos & Charlie's Restaurants), Electrolabmedic medical accessories store, RED Telephony Service, Telefonica, Livesmart ATBASA Association, Hidronasia Gym, Los Rinconcitos Restaurant, 3M Kelloggs Cereals, Herdez Mexican Products, Shopping Centers La Gran Via, Plaza Madero, among others.
Post Graduate Degrees
Universidad Tecnologica, El Salvador
June 2012 - December 2012 (6 months)
- Strategies and tactics of public relations, post degree specialization.
Public Relations
Social Investment Fund for Local Development - FISDL - El Salvador
April 2008 - December 2011 (3 years 8 months)
Communication and information strategies with the implementation of Communication for Development
• Quantitative research for the systematization of perceptions.
• Proposals for the design of social programs in coordination with the Technical Secretariat of the Presidency (STP).
• Development and Implementation of transparency mechanisms for public administration: Information and consultation hearings, support for the presidency.
• Strengthening of institutional and inter-institutional PRs to respond to the commitments signed by the FISDL Presidency.
• Work population of municipalities in high vulnerability and exclusion in strategies of information, empowerment and capacity building Management and technical reports for the planning, management and monitoring of social programs of the government, reports of agreements for the monitoring and attention to the needs of organizations Civil society, mayors and mayors.
• Institutional Vocation, Transparency, Accountability,

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