Innovative global advertising and marketing brand builder. As a global marketer and world traveler, Cynthia has had the great privilege to discover new cultures as she has worked and lived in North America, Latin America, Europe and Asia.
Recognized for strong strategic and creative leadership that builds profitable brand franchises. Expertise in new product development, brand architecture and brand positioning. Global international assignments managing businesses across diverse regions, cultures and market development. Extensive credentials with blue-chip Agency networks (WPP & Publicis) and FMCG clients including Procter & Gamble, Nestle, General Mills and GlaxoSmithKline. Passionate, energetic and entrepreneurial. Innovative problem solver with demonstrated success building senior management relationships.
Specialties: Global marketing/advertising: creative strategy, advertising, shopper marketing, visual identity and digital marketing. Successful brand building in highly developed & emerging markets.