Julien Binet

Julien Binet

Head of Reputation and Social Media at WEBLOYALTY
Paris, France

About me

Graduate from ISC Paris (MBA), Julien Binet started his carreer doing PR working on the launch of several start-ups, and global company : Microsoft, Handspring, IMB, Texas Instrument, Tele2.
Since 2005, Julien has been specializing in Internet for luxury brands Retail and Banking (LVMH, Chanel, BNP Paribas, BPCE, ...)

At eAuctionRoom, he launched the first ecommerce website of a French auction house, and rolled out the service worldwide. Biggest sale made online 4.5m€ (Supercar), 3.5m€ (Painting)

As a consultant, he helps luxury brands design and implement their strategies online, Retail Bank to go further in their digital approach, and created global online monitoring team for them.

At Webloyalty, he now manage the eReputation activity for Europe and help the crossing markets : BRICS

At a glance:
- Internet & ecommerce professional with 14+ years experience
- Luxury & retail specialist
- Strong skills in project management
- Ability to make teams from various backgrounds work together
- International exposure: US, Europe, Japan, Brasil, Turkey, Iran, UAE

Specialties:
- Digital marketing : search (SEO, SEM), display, database, email marketing
- E-commerce
- Online branding & brand-content
- Web 2.0, bloggers, social media (FB, Twitter, YT, Pinterest, Instagram)
- Project management
- Change management
- CRM
- Marketing & Communication skills
- Team management
- Training
- International Reputation Management

Julien trains and teaches Students and professionnals : communication, business, ecommerce, reputation management, crisis communication,...

Positions

Head of Reputation and Social Media
Webloyalty
January 2010 - Present (8 years 7 months)
Webloyalty propose un modèle original qui répond aux besoins des e-commerçants en matière de monétisation de leur audience et également à leurs clients, qui sont à la recherche de bonnes affaires sur Internet.

L'e-commerçant partenaire en retire 2 bénéfices simultanés :
- La création d'une source de revenu complémentaire significative, grâce à la rémunération versée par Webloyalty, en contrepartie de son action de promotion.
- Offrir plus de pouvoir d’achat à ses clients et les fidéliser à son enseigne.
Les programmes d’achat en ligne de Webloyalty permettent aux clients d’acheter au meilleur prix sur Internet, tout en stimulant leurs ré-achat chez l'e-commerçant prescripteur.

Le modèle de Webloyalty ne génère aucun coût pour l'e-commerçant partenaire.
Le programme édité par Webloyalty International pour la France s'appelle "Remises et Réductions"​ proposant 10% de cashback moyen
Le second programme édité par Webloyalty International pour la France s'appelle "Loisirs et Privilèges" proposant 20% de cashback moyen.

Webloyalty garantit aux membres une totale confidentialité de leurs données personnelles.

Le modèle de Webloyalty est adapté à tous les secteurs du e-commerce B to C :

- Pure players e-commerce
- Distributeurs multicanal
- Distributeurs click&mortar
- E-tourisme

Education

MBA in Luxury Marketing

October 2004 - December 2005 (1 year 2 months)

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