| Philosophy | If you're familiar with Watts, also the bandleader for The Late Late Show with James Corden, you know about his energy level and his ability to excite a crowd. He’s known to takes things to another level. “Reggie’s got this fantastic energy and brought something new to every take. The edit was tough because we just had so much great footage, so many brilliant moments,” adds Riccio. “Coupling Reggie with the brand was a great idea. And then having Reggie improvise a track by beatboxing and sampling the sounds of bacon sizzling in a frying pan – just oddly off-center and brilliant. The team at BBDO and Hormel deserve a lot of credit for knowing they had something special and seeing it through. I think it was a really satisfying project for all of us.” |