Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM
Philosophy
Creating a view into the world of a child that has been scarred from observing Domestic Violence at close range. We used the dolls as metaphor to shocking effect
Problem
The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Result
The video has been shared over 200 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign