| Title | SHADOWS |
| Brief | Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse. |
| Agency |
UP IN THE SKY LIMITED
|
| Campaign |
#BreakTheCycle Campaign
|
| Advertiser |
Project Alert Violence Against Women
|
| Brand |
Project Alert Violence Against Women
|
| Date of First Broadcast/Publication |
2018 / 6
|
| Business Sector | Racial/Ethnic/Minority/Disability Awareness
|
| Tagline | Break The Cycle |
| Story | CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM |
| Philosophy | The man casts long shadows for his son - what adults do is what children copy, not what they say. With a striking visual and matching copy, we sought to show the extended impact of imagery on children raised in homes where domestic violence is the norm |
| Problem | The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss |
| Result | The ad has been well received and shared across social media and whatsapp chat groups for awareness and sensitization |
| Media Type |
Print
|
| More Information | http://www.projectalertnig.org/ |
| Creative Director |
Omaga Idirigbe
|
| Copywriter |
Oje Ojeaga
|
| Copywriter |
JESSICA IWAYEMI
|
| Agency Producer |
Bolanle Akintomide
|
| Brand Manager |
Olawale Mada
|
| Director |
Tolulope Ajayi
|
| Brand Strategy Director |
Idiareno Atimomo
|
