| Title | Conclusion ft. Kevin The Carrot 2017 |
| Agency | McCann Manchester |
| Campaign | Kevin and Katie |
| Advertiser | Aldi |
| Brand | ALDI UK |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Story | When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes. |
| Media Type | Television |
| Length | |
| Production Company | Stink Films |
| Advertising Agency | McCann UK |
| Creative Director | Clive Davis |
| Creative Director | Andy Fenton |
| Agency Producer | Lucy Moore |
| Account Director | Laura Mckinlay |
| Strategic Planning Director | Jamie Peate |
| Media Agency | UM Manchester |
| Director | Psyop |
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