| Title | Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer |
| Agency | DDB Group Germany |
| Campaign | Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer. |
| Advertiser | Pink Ribbon Inc. |
| Brand | Pink Ribbon Germany |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story. |
| Media Type | Case Study |
| Length | |
| Creative Director | Eric Schoeffler |
| Creative Director | Myles Lord |
| Creative Director | Tom Hauser |
| Creative Director | Konradin Resa |
| Creative Director | Nikolai Diepenbrock |
| Copywriter | Edward Sedelius |
| Copywriter | Taria Hocke |
| Art Director | Lilli Langenheim |
| Art Director | Isabella Jorgensen |
| Art Director | Marc Kaufholz |
| Photographer | Hannes Caspar |
| Account Planner | Tom Hormann |
| Illustrator | Sebastian Hudert |
| Social Media Manager | Philipp Ciba |
| Art Buyer | behind the scenes GmbH, Berlin |
| Client Services Director | David Barton |
| Account Manager | Catrin Schmid |
| Account Manager | Paul Dombek |
| Account Manager | Nabila Korte |