| Title | Sin Ir Más Lejos – EITB |
| Brief | A mother sadly takes a drawing of a little boy with his dog down from the fridge. The father tenderly puts the dog bowl away in a trunk. So we think we know the bad news they’re about to break to their son. But we’re wrong. Instead they tell him the Panama Papers have revealed that tax-dodging politicians have made “a large amount of money disappear”. The boy looks heartbroken, especially when they tell him Vladimir Putin is among the suspects. “Not Putin!” he sobs. SIML News – the whole truth, even if sometimes you don’t like to hear it. |
| Agency |
The Cyranos // McCann
|
| Campaign |
EITB - Embarazados
|
| Advertiser |
Euskal Irrati Telebista (EITB)
|
| Brand |
Sin Ir Más Lejos - EITB
|
| Posted | November 2016 |
| Business Sector | Others
|
| Story | In an environment in which viewers increasingly perceive that the news media deliver the news according to the interests of certain political or economic pressure groups, this programme stands out for its accuracy and objectivity. In the face of its competitors, the network’s commitment is to the truth, above all. |
| Media Type |
Television
|
| Executive Creative Director |
Pablo Colonnese
|
| Creative Director |
David Fernández
|
| Creative Director |
Joaquín Espagnol
|
| Art Director |
Eduard Cubel
|
| Copywriting |
Jaume Rufach
|
| Art Director |
Fernando Riveros
|
| Copywriting |
Matias Lopez
|
| Production Manager |
Alba Riart
|
| Production Company Producer |
Beatriz Muñoz Cañete
|
| Production Company Producer |
Head of Digital Design
|
| Production Company |
Primo
|
| Director |
Sepia
|
| Director |
Martin Kalima
|
| Executive Producer |
Ramón Corominas
|
| Executive Producer |
Eva Lera
|
| Sound Production |
Idea Sonora
|