| Title | Reuniting memories from 1947 |
| Brief | The 1947 Partition of India and Pakistan created two separate nations, forcing more than 14 million people to migrate overnight. Many of them left belongings behind. Nearly 70 years later, OLX, a used goods site operating in India and Pakistan, launched Dastaan: a project that aimed to reunite people with their lost objects. People in both countries were asked to list things that had been left behind during the Partition. A video featuring a real life story kicked off the campaign. Soon thousands of people were reunited with evocative objects and family heirlooms. |
| Agency |
Leo Burnett India
|
| Campaign |
Reuniting memories from 1947
|
| Advertiser |
OLX.in
|
| Brand |
OLX
|
| Posted | November 2016 |
| Business Sector | Online Auction
|
| Story | OLX.in is a free local classifieds site. Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads for free and without creating an account. If you want to buy something - here you will find interesting items, cheaper than in the store. Start buying and selling in the most easy way on OLX.in. |
| Chief Creative Officer |
Rajdeepak Das
|
| Chief Executive Officer (CEO) |
Saurabh Varma
|
| Creative Director |
Rajdeepak Das
|
| Creative Director |
Gunjan Poddar
|
| Creative Director |
Sudhir Das
|
| Creative Director |
Indrajeet Kadam
|
| Copywriter |
Ashish Sharma
|
| Copywriter |
Arzan Antia
|
| Copywriter |
Himanish Ashar
|
| Copywriter |
Sriram Iyer
|
| Copywriter |
Nitin Menon
|
| Copywriter |
Shinjini Banerjee
|
| Art Director |
Maruthi Sivakumar
|
| Art Director |
Nidhi Handa
|
| Art Director |
Raj Girdhar
|
| Production Company |
Red Ice
|
| Director |
Robby Grewal
|
| Production Company Producer |
Gary Grewal
|
| Agency Producer |
Vandana Singh
|
| Agency Producer |
Karan Sharma
|