| Title | The Way of the Master |
| Brief | An apprentice hairdresser strives for perfection in a surrealistic film that pays homage to martial arts classics. At first our hero can’t even cut a fringe straight, but thanks to series of bizarre challenges he eventually becomes a master of his art. Join the German confederation of craftsmen, and you could become a master too. |
| Agency | HeimatTBWA\ |
| Campaign | The Way of the Master |
| Advertiser | Das Handwerk |
| Brand | Das Handwerk |
| Posted | November 2016 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In Germany, most tradtional crafts are organized under a governing body, called „Das Handwerk“. |
| Media Type | Television |
| Production Company | Bigfish Film Production |
| Chief Creative Officer | Guido Heffels |
| Creative Director | Guido Heffels |
| Creative Director | Stephen Quell |
| Copywriter | Luis Jähner |
| Art Director | Daniel Binger |
| Art Director | Anastasia Blenke |