Mouvement du Nid - "Girls of Paradise"

McCann Paris

McCann Paris Neuilly sur Cedex, France

9498

Title	Girls of Paradise
Brief	Radio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence.
Agency	McCann Paris
Campaign	Girls Of Paradise
Advertiser	Mouvement du Nid
Brand	Mouvement du Nid
Posted	November 2016
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them.
Media Type	Radio
Sound Production	Capitaine Plouf
Executive Creative Director	Riccardo Fregoso
Executive Creative Director	Julien Chiapolini
Copywriter	Gilles Ollier
Art Director	Christophe Rambaux
Chief Executive Officer (CEO)	Bruno Tallent
Consultant	Coline Dechelette
Art Buyer	Véronique Leblanc
Art Buyer	Delphine Devaux
Agency Producer	MRM
Editor	Mickaël Vo y Phong
Editor	Nicolas Gras
Post Production	Caroline de Genis
Post Production	Isabelle Créchet