Production Manager
at
TYO INC
| Title | ProPILOT CHAIR Story |
| Agency | TBWA\HAKUHODO |
| Campaign | ProPILOT CHAIR |
| Advertiser | Nissan Motor Corp. |
| Brand | NISSAN ProPILOT |
| Posted | October 2017 |
| Business Sector | Automotive |
| Story | Nissan today unveiled the latest in a series of innovations designed to bring the benefits of its Intelligent Mobility blueprint to the daily lives of customers. Following the success of the Intelligent Parking Chair earlier this year, the newly developed ProPILOT Chair negotiates waiting in line on behalf of its occupant, sparing them the hassle of standing in line. Named after the company's flagship autonomous driving technology, the ProPILOT Chair detects and automatically follows the chair ahead of it, maintaining a fixed distance and travelling along a set path. This closely resembles how the ProPILOT system for vehicles — available on the Serena minivan in Japan since August — maintains a safe distance behind the car ahead, and ensures that the vehicle stays in the center of its lane. The ProPILOT Chair appeals to anyone who has waited in line for hours outside a crowded restaurant; it eliminates the tedium and physical strain of standing in line. The same user-friendly philosophy underpins Nissan's ProPILOT autonomous driving technology, which was designed to ease driver workload by assisting with the most tiring and repetitive aspects of driving in heavy highway traffic. The unifying concept behind both is Intelligent Mobility, Nissan's vision for how cars will be driven, powered, and integrated into society. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Kazoo Sato |
| Creative Director | Takahiro Hosoda |
| Copywriter | Tetsuya Umeda |
| Art Director | Takaya Masuda |
| Agency Producer | Hirotaka Fukatsu |
| Agency Producer | Kaoru Otani |
| Account Director | Yoshiki Okayasu |
| Account Director | Akihiro Okamoto |
| Account Executive | Kentaro Ito |
| Account Executive | Mari Nakasu |
| Production Company | TYO INC |
| Director | Masato Goto |
| Production Company Producer | Hideaki Hamatani |
| Production Company Producer | Kenichi Shimada |
| Cinematography | Syuhei Onaga |
| Production Manager | Ayako Ogawa |
| Production Manager | Daisuke Murayama |
| Digital Production | BIRDMAN INC. |
| Interactive Director | Takuro Ito |
| Production Manager | Akane Inada |
More Work
SEE ALLIntelligent Parking Chair
- BRAND:
- NISSAN ProPILOT
- AGENCY:
- TBWA\HAKUHODO