| Title | TV Doctors of America |
| Agency | McCann Worldgroup |
| Campaign | The TV Doctors of America |
| Advertiser | CIGNA |
| Brand | CIGNA |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Story | “Scalpel,” orders the surgeon in an operating theatre. Then he lowers his mask. It’s actor Alan Alda, or “Hawkeye” from the TV show MASH. “I’ve no idea what I’m doing,” he confides to camera. “I’m just a TV doctor.” Beside him, Patrick Dempsey from Grey’s Anatomy adds: “I never went to college.” Various other TV doctors admit that they hate blood and can’t tell a X-rayed foot from an elbow. But as “The TV Doctors of America”, they’re partnering with insurer Cigna to encourage viewers to get a regular check-up. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Eric Silver |
| Chief Creative Officer | Tom Murphy |
| Chief Creative Officer | Sean Bryan |
| Executive Creative Director | Larry Platt |
| Art Director | Ferdinand Daniele |
| Copywriter | Tom Weingard |
| Art Director | Daniel Aykurt |
| Copywriter | Donnell Johnson |
| Executive Producer | Amanda Revere |
| Music Producer | Dan Gross |
| Director | Grant Heslov |
| Account Director | Colleen Moisio |
| Account Executive | Mike Morettoni |
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