Pascal Trütsch
Account Executive at Ruf Lanz Werbeagentur
Zürich, Switzerland
TitleClean Volkswagen
BriefThis clever dig at VW’s emissions scandal plays on the fact that the word “volkswagen” actually means “people’s car”. The message, of course, is that public transport is a more environmentally friendly means of travel.
Agency
Campaign Clean Volkswagen
Advertiser Verkehrsbetriebe Zurich - VBZ
Brand VBZ
PostedNovember 2016
Business Sector Public Transport, Mass Transit
Story Zurich Public Transport (VBZ) is the second largest operator of transport services in Switzerland. VBZ provides the people of the city of Zurich and the surrounding regions with high-quality public transport services, 365 days a year, at least 20 hours a day.
Media Type Print
Creative Director
Creative Director
Copywriter
Art Director
Graphic Designer
Account Executive
Client Supervisor

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