| Title | The First Braille Smartwatch |
| Agency | Serviceplan Group |
| Campaign | The First Braille Smartwatch |
| Advertiser | Dot Incorporation |
| Brand | Dot. Smartwatch |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Most digital braille devices are bulky and expensive. The amazing Dot smart watch enables blind people not only to check the time, but to go on social media, send and receive texts, find directions and check their mail. It’s linked to their mobile phones via Bluetooth and has a battery life of seven days. Its system is open, and new apps are already in development. The Dot watch may be a life-changing technology for the blind. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Alexander Schill |
| Creative Director | Franz Röppischer |
| Creative Director | Lorenz Langgartner |
| Copywriter | Rohan Vitus Fernandes |
| Art Director | Azim Abasbek |
| Art Director | Kostiantyn Liakhov |
| Art Director | Henning Janzen |