| Title | Touchable Ink |
| Agency | J. Walter Thompson Bangkok |
| Campaign | Touchable Ink |
| Advertiser | Samsung |
| Brand | Thai Samsung Electronics / Thai Association of The Blind |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Blind people like to read braille, but braille printers are expensive and relatively few braille books are produced. Samsung, in collaboration with the Thailand Association of the Blind, developed “touchable ink” – a special ink that transforms home printers into braille printers. It was created by mixing embossing powder with ink. Load the ink into any printer, convert the text into braille, print – and then heat. The printed paper is now braille paper. |
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| Length | |
| Chief Creative Officer | Matt Eastwood |
| Chief Creative Officer | Satit Jantawiwat |
| Managing Director | Parattajariya Jalayanateja |
| Creative Director | Supachai Toemtechatpong |
| Associate Creative Director | Nopharit Dusadeedumkoeng |
| Art Director | Charnpanu Suchaxaya |
| Account Director | Bhasit Pattanapan |
| Project Manager | Oat Phonpat |
| Graphic Designer | Pichet Rujivararat |
| Agency Producer | Jiraporn Channawach |
| Director | Pen-Ek Ratanaruang |
| Executive Producer | Rewat Vorarat |
| Production Company Producer | Phuangphaka Rutimanon |
| Editor | Nittaya Tanprasitwat |
| Director of Photography (DOP) | Chankit Chamnivikaipong |
| Colorist | Arthur Lam |