| Title | Eagle Eye Calendar |
| Brief | In a world where we spend up to 10 hours a day in front of a screen, it’s very important to protect our eyesight. With very basic daily exercises, we can relax tired eyes and reduce eye fatigue. But although the exercises only take 10 minutes a day, most people forget to do them. So leading eye care brand Bausch + Lomb designed a calendar that reminded people to exercise their eyes every day, all year long. |
| Agency | Havas Istanbul |
| Campaign | Eagle Eye Calendar |
| Advertiser | Bausch + Lomb |
| Brand | Bausch + Lomb Optic |
| Posted | November 2016 |
| Story | In a digital world where people are spending 8-10 hours a day watching a screen, it’s very important to keep the eye sight health. With very basic daily exercises, it’s possible to relax tired eyes and reduce eye fatigue. These basic exercises takes only 10 minutes a day, but people forget to do that unless they are reminded. With a dedication to eye sight health and superior vision, leading eye care brand Bausch+Lomb designed something that remind people to exercise, all year lon |
| Problem | An optic, lenses and eyewear brand. |
| Media Type | Case Study |
| Creative Director | Ergin Binyildiz |
| Copywriter | Merve Selamet |
| Copywriter | Şeyma Keklik |
| Art Director | Gizem Hiz |
| Art Director | Kaan Iscan |
| Agency Producer | Dilan Davutoglu |
| Agency Producer | Metin Kilinc |
| Graphic Designer | Aydin Dogruoz |