Advertising Manager
at
TINE Norske Meierier
| Title | There is a lot of love in good food |
| Brief | We see a mother nursing her tiny baby. As the film progresses, we watch the little boy growing up and realise that the single mother is coping with everything alone: meals, illnesses, the tender times and the conflicts. The boy becomes a stroppy teenager, and finally a young man. In the last scene, as he leaves the table after a hurried meal with his friend, he returns to kiss his mother on the cheek. “Thanks for the food, mum,” he says. She looks touched by this rare display of affection. There is a lot of love in good food. |
| Agency | McCann Oslo |
| Campaign | There is a lot of love in good food |
| Advertiser | TINE Norske Meierier |
| Brand | TINE Matlagingsprodukter |
| Posted | November 2016 |
| Business Sector | Food |
| Story | TINE is Norway's largest dairy brand. They've been a part of every Norwegians' daily life for the past 100 years. TINE wanted to shift their advertising strategy from focusing on farmers, to a platform with more emotional impact. |
| Media Type | Television |
| Copywriter | Jørgen Lauré |
| Art Director | Adam Billyeald |
| Account Director | Paal Tarjei Aasheim |
| Project Manager | Kristin Lien |
| Creative Director | Torstein Greni |
| Creative Director | Stein Simonsen |
| Production Company | Pravda |
| Director | Kristoffer Carlin |
| Production Company Producer | Mette Waaberg |
| Cinematography | Daniel Woldberg |
| Music Supervision | Goran Obad |
| Music Composer | Bobby Hebb |
| Advertising Manager | Pernilla Siberg Nakken |
| Advertising Manager | Stine Huseby |
| Advertising Manager | Grete Kavli |
| Advertising Manager | Elisabeth Svendsen |