| Title | #NetflixSwap |
| Agency | Media.Monks Paris |
| Campaign | #Netflixswap |
| Advertiser | Netflix, Inc. |
| Brand | Netflix |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | TV/Radio Programs & Stations |
| Story | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
| Executive Creative Director | Baptiste Clinet |
| Associate Creative Director | Fabienne Fiorucci |
| Associate Creative Director | Damien Foui |
| Art Director | Jeffrey Corlay |
| Copywriter | Jeremy Fouilloux |
| Managing Director | Lennie Stern |
| Account Director | Yaël Guetta |
| Account Manager | Maëva Cousin |
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