Donate Life - "The World's Biggest Asshole"

The Martin Agency

The Martin Agency Richmond, United States

Awards

62652

This ad is part of the ACT Responsible Collection

Brand: Donate Life
Country: United States

Advertiser: DonateLife America

Title	The World's Biggest Asshole
Agency	The Martin Agency
Campaign	The World's Biggest Asshole
Advertiser	DonateLife America
Brand	Donate Life
Date of First Broadcast/Publication	2016 / 8
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Coleman Sweeny is the guy that everyone hates. He litters, he honks at old ladies crossing the street and he steals candy from children. He is an asshole. But one day, he does something selfless and generous: he dies. And on this day, he goes from asshole to hero, because he is an organ donor. His liver saves a father of two, his heart saves a school teacher, his tendons save an injured military vet. In life Coleman was an asshole, but even an asshole can save a life.
Media Type	Television
Length	168 seconds
Production Company	Furlined
Music Company / Composer	Duotone Audio Group
Director	Speck + Gordon
Chief Creative Officer	Joe Alexander
Copywriter	Wade Alger
Copywriter	David Vogeleer
Copywriter	Brig White
Digital Producer	Jill McGrath
Managing Director	Chris Mumford
Account Director	Brad Higdon
Account Executive	Carter Crenshaw
Executive Creative Director	Jack Livesey
Executive Creative Director	Peter Nashel
Executive Producer	Ross Hopman
Production Company Producer	Giovonni Lobato
Broadcast Producer	Steve Humble
Managing Director Account Management	Chris Mumford
Account Director	Audyn O
Account Executive	Cori Kaylor
Production Business Manager	Karen Taylor
Group Project Management Supervisor	Danielle Cin
Brand Communications Manager	Katherine Dorey
Executive Producer	LoveChild
Director/Executive Producer	Speck
Director/Executive Producer	Gordon
President/Executive Producer	Diane McArter
Executive Producer	Jay Wakefield
Line Producer	Greg Schultz
Director of Photography (DOP)	Jeff Cutter
Production Designer	Andrew Reznik
Editing Company	Cut + Run
Editor	Graham Turner
Executive Producer, Editorial	Carr Schilling
Post Production	The Mill
Colorist	Adam Scott
Colorization	Thatcher Peterson
Flame Artist	Robin McGloin
2D Artist	Don Kim
Special Effects / VFX	Jordan Sharon
Special Effects / VFX	Tim Davies
Production Coordinator	Pat DeVaney
Sound Design Company	Lime Studios
Sound Designer	Jeff Malen
Sound Producer	Susie Boyajan
Music	Doutone
Managing Director	David Leinheardt
Actor / Celebrity	Thomas Jane