Dodo Simoncic
Director of Photography (DOP) at Leopard Production
TitleZlaty Bazant 73
BriefSlovakia’s Zlaty Bazant 73 is the revamp of a beer that had its heyday when Czechoslovakia was still on the map. To place the product in context, the launch campaign evokes the sights, sounds and textures of the beer’s glory years: the 1970s. We see “modern” conveniences like highways, apartment blocks and rotary telephones. The beer is also a symbol of innovation, and people queue outside grocery stores to get their hands on some. Take a sip of the Seventies with Zlaty Bazant 73.
Agency
Campaign Zlaty Bazant 73
Advertiser Heineken
Brand Zlaty Bazant 73
PostedNovember 2016
Business Sector Beers, Ciders, Lagers
Story Zlaty Bazant 73 in an original bottle and a label from 1973 recieved a campaign which looked like it’s been brought back from the 70‘s. For a serie of TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s.
Media Type Television
Creative Director
Copywriter
Art Director
Director of Photography (DOP)
Production Company
Director
Strategist

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