Swedish Armed Forces - "We Don't Always March Straight"

Volt

Volt Stockholm, Sweden

11181

Title	We Don't Always March Straight
Title (original language)	We Don't Always March Straight 1
Brief	When Sweden hosted EuroPride, the Swedish Armed Forces wanted to make a statement that could echo across Europe.
Agency	Volt
Campaign	We Don't Always March Straight
Advertiser	Försvarsmakten (The Swedish Armed Forces)
Brand	Swedish Armed Forces
Date of First Broadcast/Publication	2018 / 8
Business Sector	State Employment, Forces & Police Recruitment
Tagline	We don't always march straight. But no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Read more about how we work to protect freedom and the right to choose the way we live at forsvarsmakten.se
Story	This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride. Together with an image portraying two soldiers in rainbow camouflage and the copy above Forsvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe.
Media Type	Print
More Information	http://www.forsvarsmakten.se/
Art Director	Johanna Johanssons
Art Director	Jörgen Berglund
Copywriter	Christian Heinig
Copywriter	Daniel Jakobsson
Project Manager	Malin Almqvist
Production Manager	Sofia Heinig
Planning Team	Cornelia Wangel
Final Art Work	Asa Stjårnquist
Account Director	Henrik Stampe
Photographer	Martin Lidell