Brand Manager
at
Procter & Gamble
| Title | Oral-B Reach Behind Dental Braces 1 |
| Agency | Publicis Yorum |
| Campaign | Oral-B Reach Behind Dental Braces |
| Advertiser | Procter & Gamble |
| Brand | Oral-B |
| Posted | November 2016 |
| Business Sector | Oral Hygiene |
| Story | Oral-B in Turkey is the key player in premium toothbrush segment. It is known by the consumers mostly with its general purpose lines. But its niche and specialized ranges’ -such as orthodontic lines- awareness, was limited.In order to tackle this situation, and increase Ortho-Brush’s (orthodontic toothbrush line) awareness, a special -tongue and cheek- visual dramatization language created. This visual world represent the biggest issue of sticking food residues between dental braces. To demonstrate that in a striking manner, residues depicted as animals itself and braces represents as fences, and Oral-B Ortho Brush visualized as the liberator of animals (residues). |
| Media Type | |
| Creative Director | Can Faga |
| Copywriter | Duygu Yazıcı |
| Art Director | Gözde Menemenlioğlu |
| Brand Manager | Özge Erdem |
More Work
SEE ALLOral-B Reach Behind Dental Braces 3
- BRAND:
- Oral-B
- AGENCY:
- Publicis Yorum
Oral-B Reach Behind Dental Braces 2
- BRAND:
- Oral-B
- AGENCY:
- Publicis Yorum