Brian Jefferson

Brian Jefferson

Group Creative Director at CHE Proximity
Sydney, Australia

About me

I’m someone who likes to line things up nicely, keep my desktop tidy, take pictures of other peoples pictures and stand behind the camera, not in front.

My current role is Group Creative Director at CHE Proximity.
Working across both Australian locations (Melbourne & Sydney) I manage the creative output across a mix of brands and industries, including URSA Health (a division of CHE Proximity).

Previously, I held a Creative Group Head position with M&C Saatchi in Sydney, where I created campaigns for Australia’s largest bank, the national cricket team, a global coffee brand, the world’s number two cola and an up-and-coming Aussie Rules Football Team.

Some of the brands I have worked with include:
Lego, HotelsCombined, Cochlear LTD, Bayer Australia, Virgin Australia, Velocity Frequent Flyer, Asics, Commonwealth Bank, Quit UK, Xero, Sony VAIO, HP, T-Mobile, Bankwest, HSBC, Microsoft, Vodafone, Freedom Furniture, Nokia, Air New Zealand, Optus, Pepsi, Virgin Atlantic and IAG.


Group Creative Director
South Yarra VIC, Australia
January 2017 - Present (2 years)
Working across both Australian locations (Melbourne & Sydney) I manage the creative output across a mix of brands and industries, including URSA Health (a division of CHE Proximity)
Creative Director
South Yarra VIC, Australia
January 2016 - January 2017 (1 year)
Creative director across all agency accounts and new business. Clients include; AIA Insurance, Bayer, Cochlear Implants, Velocity Frequent Flyer Program, Telstra & and the recent new business win HotelsCombined.
Creative Group Head
Sydney, Australia
July 2012 - December 2015 (3 years 5 months)
Creative Group Head (Art Director).
Group Head role on CommBank Retail & Business as well as ATL & Integrated projects for brands such as Asics, Xero, Quit UK, Moccona, IAG (NRMA), Pepsi MAX & Optus.
Senior Art Director
Sydney, Australia
March 2010 - March 2012 (2 years)
Senior Art Director (Creative team) working across several integrated and ATL accounts including 3 Mobile, Vodafone, Air New Zealand & Bankwest, as well internal agency initiatives and projects.
Company Director / Art Director
Now There's an Idea LTD
July 2008 - February 2010 (1 year 7 months)
Creative consulting and agency projects conducted within several ATL, BTL and digital specialist agencies in Europe, London and the UK.

Agencies include:

JWT London | RMG Connect | Billington Cartmell | Chemistry Communications | Juice Marketing | GT (Good Technology) | Exposure | Firecracker Films | Wildfire (Word of Mouth) | Banner (Y&R) | Combustion

Accounts Include:

Microsoft | Aquafresh | Shell Fuels | XBOX | The Number 118 118 | HSBC | Nokia | Thomson Holidays | Velvet (SCA) | Virgin Trains | | Sharp | ECOver | Unilever
Art Director
Gyro International
February 2005 - June 2008 (3 years 4 months)
Group Head within the London Creative Department working across a wide range of B2B & B2C clients including; T-Mobile, HP, Sony, Nokia Siemens Network, Tate & Lyle, Ladbrokes, Homechoice (Tiscali) & Avaya.
Terry Smith Group LTD
September 2002 - February 2005 (2 years 5 months)
Creative Art Director & Designer for many Retail & FMCG clients including L'Oreal, Masterfoods, Staples, Ryman & La Senza.


1st BA (Hons) - Creative Imaging

1998 - 2002 (4 years)
Activities and Societies: Year Rep Work in industry year conducted in third year of degree at Comtec Presentations, Manchester. A busy events company where I conducted traditional design and creative work from Set, Corporate collateral and identity / theme design with live event duties such as set build, running live presentations and producing live video edits. Clients included BAE Systems, The Big Issue, Business Link and ROSPA.

Bachelor of Arts (B.A.) (HONS) Creative Imaging

1998 - 2002 (4 years)

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