Ledi Lalaj
Lead Designer at TBWA\Media Arts Lab
Los Angeles, United States
TitleColor Bars
BriefInspired by a TV test pattern that indicated a disruption of service, the “colour bar” campaign symbolised Apple TV’s disruption of the entertainment landscape. Versions featuring iconic characters from popular TV shows emphasised the great content available via the service.
Agency
Campaign Color bars
Advertiser Apple
Brand Apple TV
PostedNovember 2016
Business Sector Consumer Electronics & Audio-Visual
Story Inspired by the original television test pattern indicating a disruption of service, these reimagined color bars signaled Apple TV’s disruption of the entertainment landscape. The look was new, but the colors were classic, taken directly from early Apple logos. Step one covered major cities with simple and bold color bar outdoor boards with only the addition of the apple TV logo. Step two refreshed selected billboards and street level with new versions of the color bars containing glimpses of the amazing content contained within Apple TV. These simple visuals completed the story with iconic characters from Game of Thrones, Inside Out, Crossy Road, NBA and more. The result was a disruption of the urban landscape that left no doubt everyone’s favorite content is on Apple TV.
Media Type Outdoor/Out of Home
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