| Title | SBERBANK STREETS |
| Brief | Street performers are finding that fewer people carry coins these days. But that’s no excuse! Sberbank used the trend to show how easy it is to transfer small amounts of cash with your mobile phone. The performers themselves became part of the campaign, displaying cards that encouraged passers by to test the system – and send them some cash. |
| Agency | Good LLC |
| Campaign | Sberbank streets |
| Advertiser | Sberbank |
| Brand | Sberbank |
| Posted | November 2016 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The idea is to disrupt the industry of buskers and street vendors. Give them service that is good for them and get free communication in return. Simple cardboard signs become powerful media. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Grisha Sorokin |
| Art Director | Olga Midlenko |
| Photographer | Igor Klepnev |
| Production Company | HYPE Production |
| Director | Camille Herren |
| Production Company Producer | Maksim Pakhomov |
| Agency Producer | Gleb Glonti |
| Illustrator | Alexey Hattomonkey |
| Production Company Producer | Alevtina Kirsanova |
| Production Company Producer | Alexander Serechenko |
| Account Director | Sergey Razinkin |
| Post Production | Anna Vinnik |