Title | Do not waste your talents |
Brief | In these four short films, Einstein seems to have become a millennial. He takes selfies, wonders about the point of education in a world where “you can Google everything”, imagines running a company “like a boss” – and finally decides to start a YouTube channel. “A lot of people have made serious cash doing that.” Fortunately for us, the real Einstein had better ideas. Don’t waste your talents. Register for university. |
Agency | Lundberg & Co |
Campaign | Do not waste your talents |
Advertiser | University of Gävle |
Brand | University of Gävle |
Posted | November 2016 |
Business Sector | Colleges, Universities & Education Centers |
Story | How would it look if the smartest man of all time reasoned in the same ways as many uneducated Swedish youth? The video series of A. Einstein has spread through the country with the message that everyone has a chance at maximizing their potential. And the University of Gävle has gone from one of the universities with least applications to getting one of the highest amount of applicants. |
Media Type | Television |
Creative Director | Niklas Brodd |
Copywriter | Marielle Nordahl |
Art Director | Mathias Öhlander |
Production Manager | Inger Danielsson |
Project Manager | Nils Vahlund |
Advertising Manager | Maria Åstrand Swenneke |
Director | Aida Chehrehgosha |