Account Executive at Filmic Art

University of Gävle - "Do not waste your talents"

Lundberg & Co Gävle, Sweden

2303

Title	Do not waste your talents
Brief	In these four short films, Einstein seems to have become a millennial. He takes selfies, wonders about the point of education in a world where “you can Google everything”, imagines running a company “like a boss” – and finally decides to start a YouTube channel. “A lot of people have made serious cash doing that.” Fortunately for us, the real Einstein had better ideas. Don’t waste your talents. Register for university.
Agency	Lundberg & Co
Campaign	Do not waste your talents
Advertiser	University of Gävle
Brand	University of Gävle
Posted	November 2016
Business Sector	Colleges, Universities & Education Centers
Story	How would it look if the smartest man of all time reasoned in the same ways as many uneducated Swedish youth? The video series of A. Einstein has spread through the country with the message that everyone has a chance at maximizing their potential. And the University of Gävle has gone from one of the universities with least applications to getting one of the highest amount of applicants.
Media Type	Television
Creative Director	Niklas Brodd
Copywriter	Marielle Nordahl
Art Director	Mathias Öhlander
Production Manager	Inger Danielsson
Project Manager	Nils Vahlund
Advertising Manager	Maria Åstrand Swenneke
Director	Aida Chehrehgosha