| Title | Rolling |
| Agency | Saatchi & Saatchi Wellness |
| Campaign | Recipe to End Hunger |
| Advertiser | Crossroads Community |
| Brand | Fare Share Friday |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Catering & Fine Restaurants |
| Tagline | A Recipe to End Hunger on the Streets of NYC |
| Story | A radical idea in the mission to erase hunger in NYC Fare Share Friday is a way for all those associated with Crossroads Community, soup kitchen guests, pantry shoppers, shelter guests, food rescue volunteers, financial supporters, cooks and staff, to sit side-by-side and share with the broader community an extraordinary dinner. In doing so, we can start to help end hunger in our community— making life better for all. |
| Philosophy | This OOH and online poster utilizes the street as one of the main visual ingredients. |
| Problem | Fare Share Friday is a special event to unite the community around the mission to end hunger on the streets of New York. |
| Result | This poster has helped raise much-need money for the Crossroads Community Soup Kitchen and Food Pantry. Since its launch in Novermber 2016, donations have exceeded $50,000. |
| Media Type | |
| More Information | http://www.faresharefriday.org |
| Chief Creative Officer | Kathy Delaney |
| Creative Director | Carolyn Gargano |
| Creative Director | Scott Carlton |
| Art Buyer | Sandra Locke |
| Print production | Linda Ellis |
| Retouch Artist | Andrew Pickett |
More Work
SEE ALLServers
- BRAND:
- Fare Share Friday
- AGENCY:
- Saatchi & Saatchi Wellness
Pan
- BRAND:
- Fare Share Friday
- AGENCY:
- Saatchi & Saatchi Wellness