Sophie Ayles

Sophie Ayles

Strategy, Innovation and Communications Planner at Freelance
Sydney, Australia

Summary

15 years as a Strategic Planner in some of the most creative advertising agencies around the globe, including; TBWA, Paris, The Campaign Palace, Sydney, Kirshenbaum Bond & Partners, NY, M&C Saatchi, Australia/Asia.

4 years as an independent strategist. Recent clients: co:collective, NY, BBDO, NY, JWT, Anomaly, BSSP, Growth Mantra. Recent projects: telco, retail, spirits, financial services, IPTV, packaged goods, museums and fashion.

Specialties:
Business & Communications Strategy
Innovation & Design
Idea Generation
Client Workshops

Sector Experience

Positions

Strategy, Innovation and Communications Planner
Freelance
2009 - Present (8 years 7 months)
I’m an experienced and savvy strategic planner who can bring global expertise to all projects.
Strategic Planning Director, Australia
Sydney, Australia
2003 - 2008 (5 years)
Head of Strategy, Asia
Shanghai, China
2004 - July 2008 (4 years 6 months)
VP/Senior Planner
New York, United States
1999 - 2003 (4 years)
Brand Planner
Melbourne, Australia
March 1994 - 1998 (3 years 10 months)
Strategic Planner
TBWA/BDDP, Paris
1992 - 1994 (2 years)

Education

University of Sydney, 2006
1988 - 1991 (3 years)

Similar Talent

Jan-Willem van Beek
Innovation Strategist, Head of Strategy & User Experience and Founder
Greenberry
Tim Keller
Executive Director Brand Strategy & Innovation
Kolle Rebbe Werbeagentur GmbH
Doug Rozen
Chief Digital and Innovation Officer
OMD USA
Luke Eid
Global President, Digital and Innovation
TBWA\Worldwide
Ross Taylor
SVP, Innovation and Social Media
Digitas Health/Publicis Healthcare
Valentijn Destoop
Founder Design and Innovation Partner
CREATIVE NETWORK ELITE
Ellie Taylor
Communications and Marketing Director
Carmichael Lynch, Minneapolis
David Broad
Head of Communications Strategy
McCann New York

Create a free Talent profile and become a member of AdForum

Get Started