Sophie Ayles

Sophie Ayles

Strategy, Innovation and Communications Planner at Freelance
Sydney, Australia

About me

15 years as a Strategic Planner in some of the most creative advertising agencies around the globe, including; TBWA, Paris, The Campaign Palace, Sydney, Kirshenbaum Bond & Partners, NY, M&C Saatchi, Australia/Asia.

4 years as an independent strategist. Recent clients: co:collective, NY, BBDO, NY, JWT, Anomaly, BSSP, Growth Mantra. Recent projects: telco, retail, spirits, financial services, IPTV, packaged goods, museums and fashion.

Business & Communications Strategy
Innovation & Design
Idea Generation
Client Workshops

Sector Experience


Strategy, Innovation and Communications Planner
2009 - Present (9 years 4 months)
I’m an experienced and savvy strategic planner who can bring global expertise to all projects.
Head of Strategy, Asia
Shanghai, China
2004 - July 2008 (4 years 6 months)
Strategic Planning Director, Australia
Sydney, Australia
2003 - 2008 (5 years)
VP/Senior Planner
New York, United States
1999 - 2003 (4 years)
Brand Planner
Melbourne, Australia
March 1994 - 1998 (3 years 10 months)
Strategic Planner
1992 - 1994 (2 years)


1988 - 1991 (3 years)

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