| Title | The Sons of Vikrant |
| Agency | Leo Burnett India |
| Campaign | The Sons of Vikrant |
| Advertiser | Bajaj Auto Ltd |
| Brand | Bajaj V |
| Posted | November 2016 |
| Business Sector | Other Vehicles |
| Story | In 1971, India’s first aircraft carrier INS Vikrant played a decisive role in the historic Indo-Pak war which led to the birth of a new nation – Bangladesh. However in 2014, the government decided to send this legendary warship to the scrapyard. Bajaj Auto, India’s leading motorcycle company, stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V.To take this story to the nation, we used a unique medium. After a nationwide search, we partnered with the brave naval officers who fought aboard the INS Vikrant in the 1971 war and made a documentary series titled ‘The Sons of Vikrant’. Through this content, the untold stories of pride and valour of the warship were revealed to the nation. Thus these war heroes became the messengers for the nation’s bike. |
| Media Type | Web Film |
| Chief Creative Officer | Rajdeepak Das |
| Chief Executive Officer (CEO) | Saurabh Varma |
| Executive Creative Director | Prajato Guha |
| Executive Creative Director | Sachin Kamble |
| Creative Director | Kevin Lobo |
| Creative Director | Vikrant Yadav |
| Copywriter | Vikrant Yadav |
| Copywriter | Vivek Unnikrishnan |
| Art Director | Kevin Lobo |
| Art Director | Deepak Jage |
| Art Director | Vikrant Wadkar |
| Graphic Designer | Kevin Lobo |
| Graphic Designer | Deepak Jage |
| Graphic Designer | Vikrant Wadkar |
| Account Manager | Sanju Menon |
| Account Manager | Rajiv Wadhwa |
| Account Manager | Anuj Abraham |
| Account Manager | Varsha Roy |
| Account Planner | Akshaya Karanth |
| Director | Rajesh Saathi |
| Production Company Producer | Harish Nambiar |
More Work
SEE ALLJeep Democracy
- BRAND:
- Jeep
- AGENCY:
- Leo Burnett India
This is it
- BRAND:
- Jeep Compass
- AGENCY:
- Leo Burnett India