| Title | The Most Expensive Smart Bracelet In The World |
| Brief | Visitors to Russian e-commerce sites selling digital gadgets couldn’t believe their eyes when they saw a new smart bracelet listed for the outrageous price of 3.2 million roubles. As they delved into the offer, they soon discovered that the bracelet came as part of a package deal – with the new Jaguar F-Pace SUV. The truth was revealed in a film by one of Russia’s top YouTube gadget reviewers. A smart way of drawing attention to Jaguar’s very first SUV on a tight media budget. |
| Agency |
OutOfTheBox
|
| Campaign |
The Most Expensive Smart Bracelet In The World
|
| Advertiser |
Jaguar Land Rover
|
| Brand |
Jaguar F-Pace
|
| Posted | November 2016 |
| Story | Our task was to support the launch of a new Jaguar F-Pace in digital having limited media budget. To stand out of the clutter filled with typical automobile ads, we decided to shift a focus from the car and approach our audience in an unexpected manner. We developed a campaign focused on the F-Pace Activity Key, a smart bracelet that comes in a package with a new car. By partnering with online stores, we put it on virtual shelves so it would look totally like a native content. The bracelet was sold with a price at 3.2 million rubles. |
| Media Type |
Case Study
|
| Creative Director |
Pavel Mordyukov
|
| Associate Creative Director |
Evgueni Tatarnikov
|
| Copywriter |
Vazgen Avanyan
|
| Art Director |
Maria Mirzametova
|
| Account Director |
Ekaterina Ivanova
|
| Account Manager |
Sofya Barinova
|
| Head of Production |
Victoria Kurenkova
|
| Designer |
Alexey Rogov
|