Gracie Smith
Account Director at Clemenger BBDO Melbourne
Melbourne, Australia
Title#ReindeerReady
Agency
Campaign #ReindeerReady
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2017 / 11
Business Sector Food
Story ‘Carrot Stick’ tells the story of a little girl who is inspired to take a carrot stick home from McDonald’s on Christmas Eve, for Father Christmas’s reindeer. She carries it all the way home, where an unexpected twist means she has to look to her dad to help her complete her mission.
Media Type Television
Length
Creative Director
Creative Director
Creative Team
Creative Team
Account Director
Account Director
Account Director
Account Director
Account Director
Project Manager
Agency Producer
Director
Production Company Producer
Editor Art Jones
Post Production
Production Company Producer
Telecine
Special Effects / VFX
Director of Photography (DOP)
Production Company MPC CREATIVE
Creative Director
Production Company Producer
Project Manager
Executive Producer
Lead Developer
Media Agency
Communications Planning
Communications Planning
Communications Planning
Partnerships Team
Partnerships Team

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