Title | Make a Bold Move |
Agency | Leo Burnett |
Campaign | Make a Bold Move |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2018 / 7 |
Business Sector | Restaurants & Fast Food |
Tagline | Make a Bold Move |
Story | The clip shows a young man going to McDonald’s with some of his mates. His eyes lock with those of a McDonald’s crew member and he is instantly fixated. |
Media Type | Television |
Length | |
Market | Ireland |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Peter Heyes |
Creative Team | Gary Lathwell |
Creative Team | Liane Dowling |
Board Account Director | Sam Houlston |
Account director | Steve Halliday |
Account Manager | Gracie Smith |
Account Executive | Kate Aspinall |
Project Manager | Sarah Ioannou |
Digital Producer | Sarah Hall |
Agency Producer | Katie Spong |
Agency Producer | Javré Dow |
Media planning/buying | OMD UK |